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Retail Management: A Strategic Approach (12th Edition), by Barry R. Berman, Joel R. Evans
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The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
- Sales Rank: #122613 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-07-20
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.10" w x 8.60" l, 3.05 pounds
- Binding: Hardcover
- 624 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Book!
By Sandy Bonilla
If I didn't have such an accelerated summer course I think I would have enjoyed reading this book much more slowly. It is up to date and really interesting. Makes you think of the retail world differently.. There is so much to learn in Business. I highly recommend this book.
0 of 0 people found the following review helpful.
Five Stars
By Karen Campbell
I was able to utilize it for class and I recieved an A!
0 of 0 people found the following review helpful.
Easy Read
By Jeremy
I love how this book reads. It gets to the point with just enough extra to help you get the point if you missed it in the initial definition. I love reading this text compared to the others required this semester.
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